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Is Your Website Mobile First Index Ready?
Google has already begun the mobile first index journey. Should this be a new vocabulary, this is Google’s way of giving priority to websites that have a mobile version in terms of ranking signals and the desktop version follows just in case there isn’t any mobile version. This move was rather not surprising in light of the fact that majority of Google users now incline towards performing searches on mobile devices as compared to desktops. This essentially means that your roofing website will be lagging behind if it was to overlook the new algorithm. Keep in mind that even if many of your clients never search for your roofing company using mobile devices, you can’t afford to disregard mobile first index for the reason that it will now be part of good SEO practices. Outlined below are pointers to help you know of changes that your website needs.
It is no secret that a website that loads in the shortest time possible is the delight of every user. Making sure that your webpage is in a position to offer this is advantageous when it comes to mobile ranking and good thing is that there are ways that can help achieve this. Image optimization is important since it will help you make larger images smaller now that the latter is a sure fire way to expedite the experience. In the event that your source code contains characters that are in some way unnecessary, the best thing to do would be to do away with them in a fashion that does not interfere with functionality. Another thing that you can take advantage of is browser caching in light of the fact that it does store your website’s resourceful files that play a major role in quickening the experience. Redirects will along the same lines slow down things for the reason that reloading of the webpage will take place every now and then.
Lead generation is an important component but pop-ups are a sure fire way of interfering with this. The frustration that pop-ups place on your user is immense and this causes decreased rankings due to high bounce rate. Getting rid of them would thus be a good thing to do.
Source: roofing contractor marketing