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Mobile First Index: What You Need to Know

Google has already begun the mobile first index journey. Should this be a new vocabulary, this is Google’s way of giving priority to websites that have a mobile version in terms of ranking signals and the desktop version follows just in case there isn’t any mobile version. This is an approach that was in no way shocking for the reason that the better part of users on Google has a preference for doing searches courtesy of their mobile devices in comparison to desktops. This essentially means that your roofing website will be lagging behind if it was to overlook the new algorithm. Keep in mind that even if many of your clients never search for your roofing company using mobile devices, you can’t afford to disregard mobile first index for the reason that it will now be part of good SEO practices. Discussed in the article below are tips that will ensure that your website is prepared for the change.

Truth be told, one of the things that users expect when online is for a website to load in the shortest time possible. Making sure that your webpage is in a position to offer this is advantageous when it comes to mobile ranking and good thing is that there are ways that can help achieve this. Image optimization is important since it will help you make larger images smaller now that the latter is a sure fire way to expedite the experience. Unnecessary characters in the code ought to be done away with but this has to be done in a manner that functionality is in no way affected. Browser caching is something you can leverage on since they store resource files from website that can be used to make the experience quicker. Redirects also need to be reduced for the reason that they at times need the website to reload and thus slowing the entire experience.

Mobile users in the past had to block the likes of JavaScript due to the drag they used to cause. Things have however changed with the advent of the smartphone that is now equipped to handle such. Some smartphones will even outshine computers thus eradicating the need to block elements such as JavaScript. Bear in mind that smartphone Googlebots can process the images as well as categorize them meaning it would be advantageous if they were included.

The importance of lead generation cannot be overemphasized but pop-ups unfortunately stand in the way. The frustration that pop-ups place on your user is immense and this causes decreased rankings due to high bounce rate. Getting rid of them would thus be a good thing to do.

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